Mike Elgan wrote a brilliant explanation on Apple’s legal strategy following its massive patent infringement lawsuit win over Samsung:
Yes, Samsung does innovate. And they also copy. And they make brand-focused products. And they make generic, commodity products. They do it all.
But Apple is a specialist. They make radically de-commoditized products exclusively. And part of their strategy is to fight the forces of commoditization.
And that’s why they sue
Source: Cult of Mac – Why Apple Sues