Tag Archive: advertising

Google acquires DoubleClick

Google acquires DoubleClick. From the official blog post: This new partnership represents a tremendous opportunity for us at Google to broaden and deepen our inventory of available ads and to better serve both our publishers and users. Together, Google and DoubleClick will empower agencies, advertisers, and publishers to collaborate more efficiently and effectively, which will,…

Adscape acquired

Google has acquired Adscape Media, a in-game advertising company based in California. See the announcement FAQ and Google Blog entry. Cool! Soon we’ll get AdSense for video games.

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