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	<title>adventures of a blogjunkie &#187; advertising</title>
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	<link>http://blogjunkie.net</link>
	<description>thoughts and ramblings of David Wang</description>
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		<title>Google acquires DoubleClick</title>
		<link>http://blogjunkie.net/2007/04/google-acquires-doubleclick?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=google-acquires-doubleclick</link>
		<comments>http://blogjunkie.net/2007/04/google-acquires-doubleclick#comments</comments>
		<pubDate>Sun, 15 Apr 2007 02:06:46 +0000</pubDate>
		<dc:creator>blogjunkie</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://blogjunkie.net/2007/04/google-acquires-doubleclick/</guid>
		<description><![CDATA[Google acquires DoubleClick. From the official blog post: This new partnership represents a tremendous opportunity for us at Google to broaden and deepen our inventory of available ads and to better serve both our publishers and users. Together, Google and DoubleClick will empower agencies, advertisers, and publishers to collaborate more efficiently and effectively, which will,...]]></description>
			<content:encoded><![CDATA[<p>Google acquires <a href="http://www.doubleclick.com">DoubleClick</a>. From the <a href="http://googleblog.blogspot.com/2007/04/next-step-in-google-advertising.html">official blog post</a>:</p>
<blockquote><p>This new partnership represents a tremendous opportunity for us at Google to broaden and deepen our inventory of available ads and to better serve both our publishers and users. Together, Google and DoubleClick will empower agencies, advertisers, and publishers to collaborate more efficiently and effectively, which will, in turn, provide a better experience for our users.</p></blockquote>
<p>Wonder if I can buy DoubleClick space through Google AdSense now.</p>
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		<title>Adscape acquired</title>
		<link>http://blogjunkie.net/2007/03/adscape-acquired?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=adscape-acquired</link>
		<comments>http://blogjunkie.net/2007/03/adscape-acquired#comments</comments>
		<pubDate>Mon, 19 Mar 2007 08:41:01 +0000</pubDate>
		<dc:creator>blogjunkie</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[media]]></category>

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		<description><![CDATA[Google has acquired Adscape Media, a in-game advertising company based in California. See the announcement FAQ and Google Blog entry. Cool! Soon we&#8217;ll get AdSense for video games.]]></description>
			<content:encoded><![CDATA[<p>Google has acquired Adscape Media, a in-game advertising company based in California. See the <a href="http://www.google.com/press/annc/annc_adscape.html">announcement FAQ</a> and <a href="http://googleblog.blogspot.com/2007/03/let-passion-continue-were-acquiring.html">Google Blog entry</a>.</p>
<p>Cool! Soon we&#8217;ll get AdSense for video games.</p>
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