I was listening to the Boagworld podcast #150 where Paul talks about The $300 Million Button, a case study where a small change in the login form caused a $300 million increase in sales.
That was super interesting, but the article also provides evidence for a pet peeve of mine.
..first-time shoppers. They did mind registering. They [...]
I don’t usually vandalise stuff, but with this spammer advert I just couldn’t resist. The cheek of these guys trying to draw others into their dirty tactics. DSC00587.JPG on Flickr
This is classic. This spammer is offering a discount on 1.2 million Malaysian email addresses as a Ramadhan promotion. Guess how I found out about it? In a spam mail. Bet my address is one of his 1.2 million addresses. F**k you, a$$hole.