I’ve got this relationship with Apple that is unique among all the other brands that I use.
I love Apple. At least 10x more than any other brand.
I honestly believe that they make products with the singular goal of enhancing its users lives. Apple can and usually does things in their own way. But their decisions are based on making my day more productive, my experiences more immersive and my tools more delightful. That’s why they obsess over details.
Details like how and when to show you new email in iPhone Mail. Details like formatting dates so they remain visible in varying column widths. Details like making a MacBook out of a single piece of aluminum. Details like variances measured in microns.
Apple recently unveiled their Designed by Apple campaign at WWDC 2013. In the video above that explains their reason for being, they say:
We spend a lot of time
On a few great things.
Until every idea we touch
Enhances each life it touches.
Cynics will say that it’s just marketing or hippy bullshit.
I say it’s proof that Apple makes its products for people, not “markets”. Real people like my mom, not numbers who make up sales figures. It’s proof that Apple cares.
That’s why I love Apple.