Great profile by Gizmodo on Instagram, every iPhone user’s fave social photo sharing service

There are a mere ten employees at Instagram—only eight of whom are even in the US. Yet in the past year and change it has racked up more than 15 million users, who have uploaded some 500 million photos. The service has pulled in $7.5 million in investments, including money from Twitter founder Jack Dorsey. It’s already available in ten different languages, and, having already scored a hit stateside, is piling on users in China, Brazil, and throughout Europe. All this without having a Web interface. All this while only being available on the iPhone. And all this while iterating and scaling and building out the back end like a company that commands an army of developers. It doesn’t.



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